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Proposal of Modifications and Completion of Communication Mix of a Hotel
Eliášová, Daniela ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The thesis deals with an analysis of marketing communication of the Avanti Hotel resident in the city of Brno and subsequent processing of communication mix proposals. The work aims at designing completion proposals that will help improve the current situation of the hotel. The work consists of three parts – theoretical (that includes explained terms from the given field), practical (in which the current state of the company is assessed) and proposal (with proposals how to meet the set objectives).
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Improvement on suggestion work organisation in Grand Hotel Brno
Svobodová, Silvie ; Zoder, Martin (referee) ; Mikulec, Luděk (advisor)
The diploma thesis deals with project, how to get better organization of work in Grandhotel Brno. There are specified basic terms bear on organization of work, managing of hotel bussines. This diploma thesis points to the absence in organization of work from a view of the employers of Grandhotel Brno, which eventuated from the questionaires and it contains the plan how to get the organization better.
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Proposal for Supplement of the Marketing Mix of Concrete Company
Eliášová, Daniela ; Jurka, Jaromír (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis focuses on the analysis of current marketing mix of the hotel Orea Voroněž in Brno. The thesis is divided into a theoretical part, which include explanations of basic concepts of marketing, marketing and communication mix and hotel management. The practical part is focused on analysis of marketing mix, communication mix, and analysis of competition and SWOT analysis. In the end of the thesis I suggest new marketing mix.
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The Proposal of Improvement in Offer of Hotel Services
Jašová, Zuzana ; Král, Petr (referee) ; Mikulec, Luděk (advisor)
The diploma thesis was processed at the Hotel Pod Zámkem at Velké Meziříčí. It analyzes and evaluates its marketing communication and examines imperfections in this field. It contains proposals for improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to a growth of the hotel and the restaurant.
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Proposal of Modifications and Completion of Communication Mix of a Hotel
Eliášová, Daniela ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The thesis deals with an analysis of marketing communication of the Avanti Hotel resident in the city of Brno and subsequent processing of communication mix proposals. The work aims at designing completion proposals that will help improve the current situation of the hotel. The work consists of three parts – theoretical (that includes explained terms from the given field), practical (in which the current state of the company is assessed) and proposal (with proposals how to meet the set objectives).
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Improvement on suggestion work organisation in Grand Hotel Brno
Svobodová, Silvie ; Zoder, Martin (referee) ; Mikulec, Luděk (advisor)
The diploma thesis deals with project, how to get better organization of work in Grandhotel Brno. There are specified basic terms bear on organization of work, managing of hotel bussines. This diploma thesis points to the absence in organization of work from a view of the employers of Grandhotel Brno, which eventuated from the questionaires and it contains the plan how to get the organization better.
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Proposal for Supplement of the Marketing Mix of Concrete Company
Eliášová, Daniela ; Jurka, Jaromír (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis focuses on the analysis of current marketing mix of the hotel Orea Voroněž in Brno. The thesis is divided into a theoretical part, which include explanations of basic concepts of marketing, marketing and communication mix and hotel management. The practical part is focused on analysis of marketing mix, communication mix, and analysis of competition and SWOT analysis. In the end of the thesis I suggest new marketing mix.
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The Establishment of a Corporation in Tourism
IAKIMOV, Ivan
Bachelors project is focused on acquisition of the asset and repositioning into hotel. Hotel is built into the area in the boat. It is situated in St. Petersburg and its environs in the Russian Federation. It includes reconstruction plan by 90 beds and a restaurant for 150 guests. The cash flow of the hotel and the restaurant is forecasted and estimated for 2 years. Profit before tax in year one is expected to be at 27.471.070 millions, and in year two 32 464 900 millions roubles. The payback Yield is estimated at 33.3%.
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